Tweeting for Her Majesty? How’s that for a line on your resume or CV, as the British put it.
But it’s a real job, it turns out, and for the grand salary of about $38,000 annually, you can become social-media manager for Queen Elizabeth II, the 93-year-old monarch who is savvy enough to know she has to go with the flow when it comes to modern communication.
Thus, the job description posted on the Royal Household website Thursday.
“About the role: It’s knowing your content will be viewed by millions,” it starts out. “It’s finding new ways to maintain The Queen’s presence in the public eye and on the world stage. This is what makes working for the Royal Household exceptional.”
The queen is coming slightly tardy to the social-media party but it is a testament to her shrewdness that she and her top staff have grasped the necessity.
Some of her grandchildren already have a robust social-media presence with staffers to tweet and post on Instagram for them. Others, such as Princess Eugenie of York, manage their own.
Prince Harry and his wife, Meghan, Duchess of Sussex launched their own Instagram account last month, which they use to post mostly about their royal engagements and charities.
They also posted the news of the birth of their first child, Archie Harrison Mountbatten-Windsor, on May 6. They must be doing something right because the expertly curated page already has 8 million followers.
The job description for the queen’s social-media manager sounds perfect for a millennial who already spends most of his or her life on social media.
Working as part of a small team of “digital media specialists,” the queen’s social media guru would be responsible for informing a worldwide audience about the work of the royal family, creating content for social networking and digital platforms, including a newly launched website, and researching and writing feature articles on the royals.
Experience with parsing and monitoring analytics will be helpful. Creative flair, writing, photography and communications skills are crucial. Ability to quickly respond to changing priorities a must in a deadline-driven environment.
So much for the stuffy, old-fashioned reputation of the Windsors. The queen has been on her throne for 67 years; she hasn’t become the successful and respected monarch she is by refusing to adapt to changes in technology.
“Joining this fast-paced and dynamic team, your challenge will be to manage and oversee the daily news flow on digital and social networking platforms, as well as play a key part in some of the digital projects,” the job description says.
“Whether you’re covering a state visit, award ceremony or royal engagement, you’ll make sure our digital channels consistently spark interest and reach a range of audiences.”
It sounds like what a modern journalist does, except it’s supposed to be a Monday-Friday job and the journalists who cover the royals may work many more hours than that given royal schedules.
Also, the salary is not astounding by American standards, but think of the reach:
“The reaction to our work is always high-profile, and so reputation and impact will be at the forefront of all you do,” burbles the job description.” And having your work shared around the world will be the biggest reward.”
The job is open until May 26 and you can apply by clicking on a blue APPLY button. It doesn’t say applicants should be British, but if you’re an American you’ll have to learn how to write “British” with its spelling, syntax and punctuation peculiarities.